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Guide · Updated October 7, 2026
What does a business website need?
A short list to check your site against, or to know what to ask for if you don't have one yet.
Short answer: what you do, where, how much it costs and how to reach you, all easy to read on a phone.
The list
- What you do and for whom, on the first screen and in one sentence.
- Where you are and your hours, with a map if customers come to you.
- Prices, or at least a “starting at” price.
- Real photos of the business, the products or your work.
- Reviews from real customers.
- A contact button always in view, for the channel your customers use.
- Frequently asked questions answered in plain words.
- It looks good and loads fast on a phone.
- A secure connection (HTTPS) and backups.
- Someone to keep it up to date. Outdated hours do more harm than having no site.
By industry
Every industry has its own details. See what each industry needs: dentists, restaurants, real estate agencies, gyms, churches, barbershops, academies and law firms, each with its own checklist.
Check yours for free
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FAQ
What does a business website need?
What you do and for whom, where you are and your hours, prices or at least a starting price, real photos, customer reviews and a contact button that's always in view. And it has to look good on a phone.
Do I need to show prices?
It helps a lot. Many people won't ask if they don't see a price, and search engines and AI assistants can only answer “how much does it cost” if the information is written down.
How many pages does a site need?
It depends on the business. Many do well with a single well-built page; it's worth adding pages when there are several services, locations or questions that deserve their own answer.
Can you tell me what my site is missing?
Yes. The review of your current site is free and tells you in plain words what could be improved.
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How we write these guides
They are written by Emiliano Almada, founder of Páginas Clover, using the prices published on this site and what we have learned building and maintaining business websites. No market figures and no promises: only what we can deliver. They are reviewed whenever the plans change. Last review: 5 October 2026.